Social Media Marketing for SMEs and International Brands

Social media marketing is the work of earning attention from the right audience and turning it into trust, enquiries and sales — not chasing vanity metrics. I plan and run social strategy and content for SMEs and international brands, in English and Italian, matched to the platforms your buyers actually use.

That means a clear plan, content that sounds like you rather than like everyone else, and measurement tied to business outcomes. One senior, bilingual contact who handles both strategy and execution — no junior handoffs, nothing lost between your home market and the ones you’re growing into.

Whether you’re building a presence in Italy or reaching English-speaking customers abroad, I make the tone and the targeting fit each market.

What I do

Content that earns attention I create the visual and written content that gets the right people to stop and read — graphics, video and captions that sound like your brand, not like everyone else’s. Every post has a job: build recognition, start a conversation, or move someone closer to buying.

Strategy built on your market Before anything is posted, I look at your market, your competitors and how your audience actually behaves, then build a strategy tied to your business goals. No generic playbook — a plan for your sector and the markets you sell into.

Community management Replies and comments are where trust is won or lost. I engage with your audience in your voice — answering, listening, keeping conversations going — so followers turn into people who recommend you.

Paid social that pays back Every euro you put into paid social should come back with a number attached. I run targeted campaigns across Facebook, Instagram, LinkedIn and TikTok, matched to where your buyers are and what you’re actually selling, and I measure what each one returns.

Analytics and reporting in plain terms Good campaigns are worth nothing if you can’t see what they did. I report in plain language — engagement, conversions and return — so you always know what’s working, what isn’t, and what I’d change next.

Who it’s for

Small and medium-sized businesses If you’re an SME competing with bigger budgets, a focused social presence lets you compete on relevance rather than spend — professional, consistent, and aimed squarely at your buyers.

E-commerce brands I build conversion-focused social for online retail: campaigns that bring qualified traffic, turn browsers into buyers, and keep customers coming back.

B2B companies Professional needn’t mean dull. For B2B, I combine genuine authority with content decision-makers actually want to read — especially on LinkedIn.

Local service providers If your customers are local, I focus on the community and the searches that bring you steady, nearby enquiries.

What makes me different

Data, not guesswork Every strategy and every post is backed by data and research, not assumptions or borrowed best practice.

The bilingual edge This is the part nobody else offers: I run your social natively in English and Italian, so you reach Italian and English-speaking audiences without anything getting lost in translation — Italian brands going abroad, international brands entering Italy, both handled by the same person.

Content calendars with a purpose I plan bespoke content calendars that keep you posting consistently, with every piece serving a clear aim rather than filling a slot.

Influencer partnerships, where they fit Where it makes sense, I find influencers whose audience genuinely matches yours — real endorsements, not rented reach.

What good looks like

Stronger engagement from the right people, paid campaigns that return more than they cost, steady brand awareness in competitive markets, and enquiries that turn into actual sales — not numbers on a dashboard for their own sake. For real examples and what it’s like to work with me, my client references and LinkedIn recommendations are a click away.

Start with a free social media audit

Want to know where your social media is underperforming, and the few changes that would move it? Start with a free social media audit: an honest look at your current presence, the opportunities you’re missing, and a plan to fix them.

→ Book it on WhatsApp: +39 347 1271745 — in English or Italian.