LIME MARKETING – 2010 NEW SERVICE
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Originally from Como, and rather like Mark a foreigner in Brescia.
Since childhood I have always had that feeling for sales and marketing and with the passage of time and studying it transformed itself from being my “ passion” to my “life”.
Relocating to Brescia in 1996 I began a fruitful with a city agency- Solution Group- with whom I achieved my first professional goals ( for years I was Head of the press office of a leading electronics company and I coordinated the training activities of one of the main associations of Industries’ in Brescia. Always looking for the next big step I moved to consultancy in N & K, where I advised on clients made-to-measure communications plans. It was whilst at N & K that I first met Mark Chambers, first provider of sites for some of the Group companies.
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Initially consultant and then colleague in many communications projects.
In 2004 I landed in IBS Consultancy, a somewhat staid sector when compared with the poetical atmosphere of lightness and wines of Fattoria Scaldasole spa . I lived through an invaluable experience in the organisation and promotion of conferences and professional gatherings, creating events and workshops with leading asociations and credit institutions. Additionally cultivating the arts of customer loyalty through communications and targeted actions.
Subsequent experiences with important companies in the Brescian wine sector took me back to my early professional life. I then moved on to collaborate in communications and marketing for Brescian companies in a variety of sectors from interior furnishing, to aerospace , to racing cycle manufacture and nylon yarn production.
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From the outset I have been involved in the planning and execution of marketing and communication exercises, working with teams in every area: positioning, brand identity, image creation, co-ordination of internal and external communications, media relations, event organization, trade fair marketing, copy writing, customer loyalty targeting, training plans and direct and telemarketing.