Not our direct client. Outsourced project by PMP Advertising srl. 2015
Everything happens in a long and amazing weekend in May ... 375 cars are only allowed to participate in the Mille Miglia, selected solely between the models who ran the historic race and conducted by crews from all over the world. It starts from Brescia, the heart of the Mille Miglia starts on Thursday night to get to Rome the next day. It departs from Rome on Saturday morning to get in the night in Brescia. Sunday is the day of the festivities and the awards ceremony.
The millemiglia decided to launch its own E-commerce merchandise shop on global scale. In this way the spirit of 'The most beautiful race in the world – Enzo Ferrari' is experienced all over the world.
What We Did:
• Above the line consultancy (Content management & marketing strategies)
• Viral/social media marketing
• Personalized Prestashop e-commerce website in 2 languages
• Personalized Whitelable reseller program
• SEO marketing
• DEM marketing